CRAFT BEER MARKETING & DISTRIBUTION
Brace for SKUMeggedon
Beverage Marketing
All images in this album Next Image >>
Taking Creative License in the Off Trade
Taking Creative License in the Off Trade
11/29/2015 3:41:02 PM
Here is another example of taking "seaonal creative license" to help mom and pop liquor stores differentiate themselves from the mega super markets.  Note the use of the Drink California concept which taps into consumer demand /loyalty for local craft beers.  As the thematic campaigns were rotated in the particpating accounts, consumers began to ask checkers what was next which contributed to "venue loyalty."
All images in this album Next Image >>

CRAFT BEER MARKETING & DISTRIBUTION
About Mark Colburn
Beverage Marketing
Blog
eShop
Contact Me