CRAFT BEER MARKETING & DISTRIBUTION
Brace for SKUMeggedon
Beverage Marketing
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Bringing Out of State - Local and Creative
Bringing Out of State - Local and Creative
11/29/2015 3:36:01 PM
Here is an Off Premise/Trade example whereby we took creative "Rudy license" to gain awareness for great craft beers "just down the road" from California within "up and down the street" (sometimes referred to as "Indies") accounts.

What this campaign does is give the mom and pop liquor/neighborhood store something unique with wich to promote.  It also serves to differentiate their product assortment from the mega supermarkets while lending some creative personality to the account.
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CRAFT BEER MARKETING & DISTRIBUTION
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