CRAFT BEER MARKETING & DISTRIBUTION
Brace for SKUMeggedon
Beverage Marketing
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Impactful Special Events
Impactful Special Events
11/29/2015 3:37:51 PM
Considering the labor and $ investment in special events, I always make sure that we leverage all supplier marketing tools at the point of trial.  Here my lovely Mrs. shows off the Sam Adams special event Point of Sale materials that help bring the branding down to weekend consumer level.  I suggest developing a "look" for your brand at special events that is both consistent and representative of your brand position.
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CRAFT BEER MARKETING & DISTRIBUTION
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