CRAFT BEER MARKETING & DISTRIBUTION
Brace for SKUMeggedon
Beverage Marketing
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Special Event Synergies
Special Event Synergies
11/29/2015 3:39:18 PM
As you work with special event producers you can negotiate more into the overall package. Here I was interviewed by a local station on one of our sponoring beers - 21st Amendment. This free PR is excellent for the brand and creates a synergy over the weekend when combined with trial, keg sales and dominant branding.
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CRAFT BEER MARKETING & DISTRIBUTION
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